The Amplitude Team

Amplitude Consultants bring domain expertise for
Strengths, Media, Entrepreneurship & Research Consultancy.

StrengthsFinder Coach Singapore
Gallup-Certified Strengths Coach & Appreciative Inquiry Practitioner

Poh Yeang Cherng

  • Gallup-Certified Strengths Coach
  • Strengths Strategy Certified Coach
  • Entrepreneurial Profile 10 Coach
  • Appreciative Inquiry Practitioner
  • DISC & TICS Accredited Coach
  • Advanced Certificate in Training & Assessment (ACTA)
  • Pioneer of Cyber Wellness movement in Singapore
  • Masters of Mass Communication

Mr. Poh Yeang Cherng is Director and Principal Consultant at Amplitude Consulting Pte. Ltd. In a varied career, he accrued managerial experience in multinational companies & attained entrepreneurial success with several businesses. He also built & led a team in the non-profit sector to attain Singapore’s highest Youth accolade, for “enriching the hearts & souls of the community & bringing distinction to the nation”.


Yeang Cherng is passionate about designing transformational learning experiences that impacts people & communities. To meet the societal needs in the digital age, he pioneered the Singapore Cyber Wellness movement, and developed a national framework for cyber wellness values & best practices. As lead consultant, he trained multiple commercial entities to promote cyber wellness through public education. In 2006, he set up Singapore’s first Cyber Wellness Centre, developed & validated treatment protocols for pathological video gamers.


His StrengthsFinder® talent themes (Achiever | Ideation | Relator | Strategic | Analytical | Learner) distinguish him as a relentless creator of evidence-based interventions for clients’ engagement and well-being. He also created StrengthsTransform™, a suite of programmes integrating diagnostic & statistical tools, as well as proprietary board games & cards, for coaching, intervention, leadership development & teambuilding.

StrengthsFinder Coach Singapore
Gallup-Certified Strengths Coach & Solution-Focused Coach

Tan Hee Guan

  • Gallup-Certified Strengths Coach (Platinum)
  • Entrepreneurial Profile 10 Coach
  • Certified Advanced Behavioural Analyst
  • Certified Administrator of the Strong Interest Inventory
  • Post Graduate Diploma in Education

Mr. Tan Hee Guan, a PSC scholar, is one of the first two Gallup-certified Strengths Coaches (Platinum) in the Asia-Pacific region. He is also one of the world’s pioneering coaches for Gallup’s Entrepreneurial Profile 10.


Mr. Tan built his leadership foundation as an officer in the Boys’ Brigade. Between 2002 to 2006, as a chaplain, he catalysed the birth of more than 10 Boys' & Girls' Brigade companies in Singapore. He also conducted leadership development for more than 3000 university scholars between 2003 to 2009, specialising in cultural transformation on university campuses.


In the past 4 years, Hee Guan has brought the Strengths movement to more than 7000 students and educators in Singapore. He also spearheaded the 1st ASEAN Strengths Education Summit 2016, impacting more than 160 educators & students from Singapore, Malaysia, Indonesia & Thailand.


Mr. Tan is especially passionate about using strengths to train leaders & build teams for peak performance. He consults extensively with school & business leaders to establish initiatives & structures to develop potential. Hee Guan also pioneers strengths-intervention programmes for Parent-Teens & married couples.


Hee Guan’s StrengthsFinder® talent themes (Command | Strategic | Activator | Futuristic | Relator | Maximizer | Significance) has seen him leading several large-scale crisis relief efforts for non-profit organisations. He led teams of adult & youth volunteers during the SARS crisis (2003, National University of Singapore), Tsunami crisis (2005, Meulaboh, Aceh) & Sichuan Earthquake (2008).